I believe this is an ephemeral, reactionary "movement" that will fizzle flat like a two week old soda bottle that didn't have the cap on tight.

It would be amusing however to stumble upon a Reddit group where women came on the next day and proudly exclaimed to a bunch of strangers they didn't know: "That's right fellow double xx chromies!! I implemented this last night!!!" I wouldn’t be so disrespectful to respond, but it would be highly entertaining to read.